Get your spoons ready. It’s time to go purple with Yo-Chi’s newest limited-edition frozen yogurt flavour, Ube, launching in all Brisbane stores from Thursday, 16 October.
Originating from the Philippines, ube is a naturally purple yam that has become a global sensation for its striking colour and addictive flavour. Its vivid hue comes from natural antioxidants, the same ones that give blueberries their colour, adding a touch of superfood magic to every bite. Ube is pronounced oo-beh, and its magic lies in its balance, a smooth, creamy texture and a subtly sweet, nutty taste that sits somewhere between vanilla and pistachio.
This frozen yogurt flavour captures everything we love about ube, a perfect blend of colour, character and that signature Yo-Chi magic.
Start with a swirl of Ube, then build your own masterpiece. Maybe add banana, mochi, and coconut flakes for texture, or indulge with white-choc drizzle and Yo-Chi’s fresh blueberries (that have just made their seasonal return). Every combination is a little work of edible art.
It’s a limited-time drop, and once it’s gone, it’s gone. So rally the group chat, head to Yo-Chi, and let your camera roll do the eating first. Because when it comes to dessert, Yo-Chi’s new Ube swirl proves one thing loud and clear: it’s not your average root.