The café that already knows your order, the wellness studio you swear keeps you sane, the place you stop by for a sweet treat after a long day… they’re the small routines that quietly shape a neighbourhood.
That’s exactly what Love Local Hawthorne is celebrating this May and June.
Supported by Brisbane City Council as part of the Growing Precincts Together program, the campaign is all about recognising the local businesses and everyday rituals that keep the precinct feeling like a community, not just a postcode.
From morning coffees and casual lunch stops to beauty appointments, wellness visits and spontaneous retail detours, Love Local Hawthorne is encouraging locals to slow down and reconnect with the businesses they already know and love, while maybe discovering a few new favourites along the way.
And the best part? Participating retailers are offering special local perks throughout the campaign. All you have to do is ask what’s on offer when you visit.
Simple, wholesome and honestly a pretty good excuse to make your everyday routine feel a little more special.
At a time when convenience can make it easy to overlook the places around us, campaigns like this are a reminder that local businesses are what give a precinct its personality. Every coffee order, dinner booking and ‘just browsing’ visit genuinely helps keep the community thriving.
So whether you’re overdue for a catch-up over coffee, planning a little self-care moment or just wandering through the neighbourhood, consider this your sign to keep it local.
Follow Love Local Hawthorne for updates and participating retailers.